Ongi

When designing the branding and website for Ongi, a traditional Kimchi brand, the goal was to create a brand that feels authentic, memorable and full of life, where healthy plant-based food is celebrated through colour, culture and connection.

Ongi brings an ancient tradition into the modern pantry. Every design decision was made to create a bold design-led brand, from the pink and green colour palette, to the hand-drawn cabbage icon.