With the rise of DIY website builders, you maybe thinking, “Why should I hire a design professional when I can just do it myself?” Think about this, would you ask your Lawyer friend to come and renovate your house? If you want to represent your own business in a very professional way (which I’m sure you do) then you’ll want a professional web designer with the knowledge and skills set to capture your target audience properly.
You may be struggling to decide whether hiring a designer is actually worth the investment. Here are some reasons why you should sit back and let the professionals do the hard work.
1. Professionalism
Not only am I a professional designer, I also have a strong knowledge of marketing (I was previously a marketer for 8 years before becoming a web designer). A good designer will brainstorm how to effectively communicate your message through the use of fonts, colours, a unique layout, graphics, while delivering an impressive website that effectively speaks for your business and tells your story.
2. Tell your message the right way
You want a professional eye catching website that attracts your ideal client right? As a professional designer I always listen to my client’s business goals. Alongside my Design and development, I also utilise my marketing skills. A professional designer like me will help you to get your message out with a unique, modern and beautiful design, but also speak to your customers/ clients in a way they can relate to.
3. Gain customers
If you want to attract your ideal customers/ clients, then your website needs to have compelling images, accessible navigation, ideal load times, and works properly across major internet browsers and across ALL devices including mobile (a lot of people are now browsing on their phone). It is absolutely crucial to have a fully functioning website to represent your brand. Without a professional designer working on your site, you could miss out on potential customers/clients because of a poor first impression.
4. Tack back your time
Many of my clients hire me because of the frustration they have after trying to create their website themselves (it’s not as simple as you think). There are several elements that need to work seamlessly together to create an operational website. By letting a professional designer create your website, this allows you to devote your time and energy to the things that matter most in your business. Don’t waste your valuable time trying to figure it out on your own, when you’re destined to hit dead ends. A professional designer already has a well-developed process to get your site up faster and easier, because that’s their job.
5. Get noticed
Unless you regularly browse the internet for the latest design trends, then you probably aren’t aware of the current trends in the design industry. Most professional designers ensure they keep up to date with all the latest do’s and don’ts in design. I myself ensure I read blogs on a daily basis to keep my skills up to date. This helps me to ensure that I not only create stunning visuals, but that my websites function properly. Helping my clients stand out in their crowded market and beat off competition. If you’re also looking to update your brand, then you need a fresh pair of eyes and a unique perspective, so you can get noticed.
6. Your website needs to be accessible
Do you know what website accessibility is? With the rapid development of today’s technology there are several devices, screen sizes, and browsers to design for. There are industry guidelines that a designer will use to make your site is usable across ALL platforms. A professional designer already knows all these rules and can help you to avoid any mistakes. But not only this, your website should be accessible to people with disabilities, such as colour blindness and poor site.
7. Strong Cohesive Brand
Your brand must be cohesive because it is the unheard voice of your business. As a designer with a strong understanding of marketing principles. I can help you translate your business’s message not only across your website but also all other forms of media including brochures, Social Media pages, Business Cards etc. Together, these create a solid cohesive brand. A professional designer will have the knowledge to connect together the graphical interfaces across your brand using the same typefaces, colour schemes, visual elements, and more. A brand with a clear and consistent voice helps to establish credibility in your business. Rather than confusing your potential customers/ clients with different graphics and styles across media.
8. It’s all in the details
Do you want your customers/clients to have to WORK to get the message of your business? A professional designer will create a great layout for your website and arrange it in a clear and understandable way. Details such as the choice of font, spacing between headings and letters and the length of paragraphs are important elements that help establish readability in your branding. Clear calls to action (buttons) and other details may not seem important, but they are critical components in getting people to do what you want and generate sales.
9. Make your customers loyal
You need to build trust with your customers. Having a professionally designed website that is visually appealing will help build trust with your customer and have them coming back again and again!
10. Get that legit “WOW” factor
Professional designers are experienced at thinking out of the box. They can see the “bigger picture” that most non-designers can’t. A professional designer has all the resources and time to show off your brand. They’re skilled enough to help you create the impressive website your business deserves!
It’s your choice whether you go with a professional designer or a DIY website. But remember, in web design (as in many things) you typically get what you pay for.
Natalie
Web Design | Print/Graphic Design | Brand Design
Web: www.studioelaris.com
Email: hello”studioelaris.com
Instagram: instagram.com/natalieharris.design
